Style guides

Which wall colour makes art pop?

Hang a blue print on a white wall and it looks nice. Hang the same print on a terracotta wall and it glows. The print did not change; the wall did.

Why it works

Colours that sit opposite each other on the colour wheel, complementary colours, make each other look stronger when they are side by side. The chemist Michel Eugène Chevreul described this in 1839 as the law of simultaneous contrast, after noticing that dyes at the Gobelins tapestry works looked different depending on their neighbours. Painters have used it ever since; your wall can too.

Pairs that work

The art is mostly…Try a wall in…For example
Blueterracotta, rust, peachHiroshige’s rain and river views
Orange or pinksage, blue-green, tealHilma af Klint’s Youth paintings
Yellowlilac, soft violetwarm, sunny abstracts
Greendusty pink, plumbotanical and landscape prints

Too bold? Go softer

You do not need the full-strength opposite. A paler version of it, peach instead of terracotta or pale sage instead of teal, keeps most of the effect and is far easier to live with. One painted wall behind the art is often enough; the rest of the room can stay calm.

What about white walls?

White is not wrong. It is neutral, so it adds no contrast of its own: the art has to do all the work. That suits quiet, graphic or black-and-white pieces. If a colourful print looks a little flat on white, the wall is usually the reason, not the print.

Check it before you paint

  1. Paint a large sample card, at least A3, and tape it to the wall.
  2. Hold the print, or a phone showing it at full screen, in front of the card in daylight and again in the evening.
  3. Choose the version where you look at the art first, not the wall.